Global technology leaders affirm the fact that induction of ARTIFICIAL INTELLIGENCE (AI) into the business world can be a game changer and believe that the surge in investments to explore different avenues, AI has to offer, is a revolutionary move. There is a surge in investments to explore maximum possibilities that AI withholds and cater to the needs of ever-changing market requisites.
What is that one motive around which all the business tends to revolve? It is to formulate customer-centric strategies which can manifest into optimum customer satisfaction and hence, unprecedented growth for the business. The advent of AI in business has created a paradigm shift in performing tasks with utmost accuracy and efficiency.
Enterprises have incorporated AI as the central technology to handle various business processes. Some of the prominent spheres where the use of AI can be vouched for are-DATA SECURITY, PROCESS AUTOMATION AND CUSTOMER CARE. However, the use of AI is not confined to certain domains only.
The role of AI is diverse and is being experimented across innumerable applications in business, some of them listed as:
- Use of Generative AI for various purposes like chatbots, media creation, and product development and design, thus automating routine cognitive work.
- Providing help and guidance to level up workers.
- Intelligent Decision support system (DSS) enables sorting and analysis of data for making more meaningful and effective choices. Organization and summarization of data helps to extract valuable actionable insights which help in crafting more personalized strategies and making smarter decisions for the benefit of the organization.
- AI based business applications reduce human intervention which results in greater accuracies.
- Clubbing of business processes with AI streamlines processes that boosts up overall productivity of the enterprise.
- Training and enabling of workers for how to use Intelligence Software is another aspect of application of AI where the learning format of workers can be reinvented.
- AI-enabled quality control helps in improving the speed and accuracy of their quality control functions while keeping a tap on the expenditures.
- Industries (say, manufacturing) are using Artificial Intelligence enables software to monitor safety conditions. It becomes rather easy for the companies to make sure if safety protocols are being followed by the workers nor not. Data gathered from endpoint devices, in far stretched geographical locations, is fed in intelligent systems which can trace out problematic behaviors, hazardous conditions and suggest preventive and corrective measures accordingly.
- Marketing uses Artificial Intelligence based tools to understand customer behavior which is rooted from the data derived by PREDICTIVE ANALYTICS. It plays a pivotal role in forecasting customer’s behavior in future which empowers the business to gauge trends and preferences and pull targeted marketing campaigns accordingly.
Some organizations are also using AI based technologies such as: facial recognition and geospatial software and analytics, to identify in-store customers to promote sales and services that match their preferences.
- Technological business leaders have realized it over the period of time that AI helps create more cost-effective supply chain by preventing stock overload and avert stocking out of products which are high in demand.
- Human Resource (HR) uses AI-powered systems to curate personalized development and training programs for employees and perform many more HR related functions more effectively.
Other than the above listed applications of AI across various spheres, the role of AI has scaled up its expanse over addressing issues that are industry specific. Healthcare, financial services, Predictive machine maintenance, cyber security and better transport management operations are few areas where intelligent solutions are being constantly incorporated to bring out the best customer experience any business can aspire for.
At Religent systems, we aspire to offer innovative automation and IT services to harness the budding potential of AI. Exploring all the aspects of technology to bring about innovative solutions that offer prominent shift in modern day business. We envisage to bring transformation in how business can interact with its customers in several ways and offer tangible benefits that directly impact the company’ growth and sustainability.
AI based automated solutions are a commendable convergence of technology that can help create pathways leading to unprecedented growth of businesses. It becomes the guiding light to easily navigate through the hustle of Digital world and revamping the business with positive changes. The strategic and ethical implementation when tactfully used in business can create solutions that can resonate with present day consumers.
