The term Autonomous (Self-Driving) is in the spotlight ever since the Artificial Intelligence (AI) has revolutionized the Real-time decision making capabilities and has redefined the customer engagement strategies. Autonomous vehicles, as defined by the Society of Automotive Engineers (SAE) represent the top level amongst the category of driverless where there is no on-board human input.
The future belongs to those who can indulge in exploring the technologies that can replace or omit human intervention in navigating a vehicle from origin to the destination while sensing the conditions for a conducive driving. The entire focus has shifted to develop an ecosystem that unite technology and business operations and would revamp the whole structural scenario of how customers would interact with mobility in future. To sum-up the significance of AI in shaping the future of autonomous vehicles, it’s rightful to say, ‘AI-driven decision making is the brain behind automated vehicles’.
PEGA DECISIONING works by leveraging the blend of real time data, advanced analytics and rule based logic to determine the next best action for every customer interaction. It can be understood that how crucial it is to incorporate AI-driven decision making in the functioning of autonomous vehicles as it can:
- Create a comprehensive real time input.
- Continuously update and integrate live insights as per the customer’s behavior and how the environmental conditions evolve.
- Ensure that the best decisions are made by making the most current data available.
- Combining real time data, contextual insights, and predictive analytics and hence give the decision outcome.
Pega decisioning utilizes the potency of Real-time data analysis and enriches the customer with an absolute authority of technology in hand and future lies in the hands of those who have the capability to unlearn the old and relearn new gateways which can bring about the transformation.

The time ahead is ready to bet on the advantages of Self- Driving cars such as convenience, efficiency, access to mobility, cost savings and averting traffic congestions.
Leaving the Driving to the technology is what customers are willing to adapt to in near future. Market trends reflect that the customers are keen to adapt to the vehicles offering automated driving features and hence paving way for fully automated driving solutions.
What a game-changer technology it can be with the amalgamation of AI-driven decision insights, can be highlighted by diving deeper and further realizing the prospects such as:
- Uncompromised Safety– Removal of human intervention from the driving equation and addition of advanced sensors, machine learning algorithms and real time data processing can provide seamless driving experience and can also cause reduction in road hazards and congestion, significantly.
- Improved efficiency: Similar to Pega’s real time insights for customer decisioning, autonomous vehicles systems continuously process vast arrays of sensor data, predict dynamic behaviors, and execute real time actions that transforms raw inputs into safe, and efficient maneuvers.
At the core of the automated driving is the ‘DECISION MAKING ENGINE’ which constantly evaluates multiple potential actions such as:
PATH PLANNING, MANOUVER EXCEUTION & ADAPTIVE RESPONSES.
Determining the best route to follow or safely navigate to immediate traffic conditions, maintain optimal efficiency and constantly adjust decisions in response to unforeseen changes in the environment, all this involves complex algorithms which are often based on probabilistic models and reinforcement learning that can mimic human intuitions while operating at speed quite beyond human capability.
A report by National High Traffic Safety Administration notes that ‘Automated Driver assistance systems (ADAS) has already helped in reducing accidents as it guides the driver by anticipating imminent dangers and working to avoid them. By reducing the number of vehicles in the road to lessening the road accidents, the self –driving vehicles hold immense possibility of covering the market share with its gigantic positive environmental impact.
Religent systems is leading its way to offer AI-powered ‘Pega decisioning’ solutions for the automotive industry. By acting as the thrust behind the real-time decision maker of the customer interactions and process automation, PEGA solutions are required to integrate the data from multiple resources, apply adaptive analytics and deliver actionable outcomes within split seconds. Such custom-made solutions offered by Religent systems can help you outperform in the automotive industry that beholds glorious prospects.